Road traffic-related crashes impose an enormous public health burden globally. In 2000, road traffic
injuries were the ninth leading cause of disability-adjusted-life years lost worldwide and are projected to
become third by 2020 (Peden et al., 2001). The costs are staggering. From the ambulance that transports an
injured person to the emergency room, through hospitalization, rehabilitation, earnings loss, and social and
family disruption, the economic consequences are far-reaching. Yet few governments or organizations
acknowledge the problem’s magnitude. These types of injuries are preventable, and lives will be saved and
injuries and suffering reduced once effective road traffic injury prevention strategies are implemented.